Coal Services CX Maturity Assessment

March 2026

0
out of 5
Level 2 — Reactive

With an overall CX maturity score of 2.1 out of 5, Coal Services demonstrates genuine customer care and pockets of excellence but lacks the strategic alignment and governance structures to scale systematically. Improvements remain reactive and localised across 10 independent business units, with technology as the primary barrier and cultural readiness higher than coordination capability.

1Basic
2Reactive
3Intermediate
4Proactive
5Leading
0
Survey Respondents
0
Stakeholder Interviews
0
Domains Assessed
0
Strategic Opportunities

Domain Maturity

Performance across 10 CX dimensions grouped into Drivers and Enablers

CX Drivers
CX Enablers

Business Unit Analysis

CX maturity assessment across 9 business units

Strategic Opportunities

12 prioritised initiatives across People, Process and Systems

Service Standards

Benchmarking current state against market and world-class performance

Service standards define "what good looks like" at both organisational and business unit levels. Coal Services currently lacks formalised, measurable service standards across all units. The assessment benchmarks current capabilities against industry norms and world-class CX organisations to identify gaps and set aspirational targets. Without clearly defined standards, accountability remains informal and improvement is inconsistent.

CX Metrics Timeline

Customer satisfaction trends across business units from 2020 to 2025

Note: Missing data points indicate periods where surveys were not conducted or data was unavailable.

Roadmap

Three-stage journey to CX excellence

1. Discover

Completed

2. Define

Upcoming

3. Deliver

Upcoming

Discover: Current-State Assessment

Organisation-wide CX maturity assessment across 10 dimensions with 292 survey respondents and 28 stakeholder interviews. Comprehensive evaluation of CX capabilities, gaps, and opportunities across all 9 business units. This phase has established the baseline from which all future CX improvements will be measured.

Define: CX Strategy & Implementation Plan

Develop a comprehensive CX strategy including vision, principles, goals, service standards, and a 3–5 year roadmap. This phase will translate assessment findings into a clear strategic direction with measurable targets, prioritised initiatives, and resource requirements aligned to organisational objectives.

Deliver: CX Management & Continuous Improvement

Embed CX into daily operations with standardised measurement, governance structures, and a formal continuous improvement cycle. This phase focuses on sustainable capability building, technology enablement, and creating the feedback loops necessary for ongoing CX maturation across all business units.